Silicon Legal represented Caffeinated Capital, as they joined Ownit’s $8 million seed round.

Ownit’s Connected Checkout links increase conversion for direct-to-consumer brands by enabling a one-tap purchase of any product in paid ads, email, text, and influencer marketing by integrating commerce platforms, payment gateways and social platforms.

The round included investments from, in addition to Caffeinated Capital, SciFi VC, GGV Capital, Abstract Ventures, and angel investors.

The Silicon Legal client team included Coleman Cannon, Natasha Hsieh, Nicole Tate-Naghi, Charlie Clark and Chris Rosene.